THERE IS NO MAGIC


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The things GE makes can sometimes seem magical, but in reality they require a lot of dedication and hard work. That said, when you think about what they mean to the world, maybe “magic” isn’t such a bad word for them. In this commercial, Method Studios was tasked with crafting up a magical reveal for their most iconic industrial products. I provided the VFX team at Method Studios with a visual concept of how the reveal would look and move.