Brilliant Machines

/ Ge

/ About

The design crew at Framestore NY brought me on board to help complete the second installment in the GE Brilliant Machines campaign.

After two days of the team on set with the actual DeLorean from Back to the Future, the cg department set out to create a full 3D version as well as recreating some of the car effects from the film.

Following the opening DeLorean shots I was tasked with executing the sequence that takes the audience deep into the inner workings of the car and reveals what turns out to be a powerful GE turbine making time travel possible. My involvement included animating the camera, lighting, modeling the interior, exterior, and factory from scratch to match the turbines in GE’s Renwood factory. All created using Cinema 4D and After Effects.

Find out more and see the full spot :

reel music by Morgan Zarate

/ Credits

Production : Framestore