/ About

This piece would have never been made possible without the creative vision of Rupert Burton, who directed this wild dance party of a project, as well as the extraordinary VFX talent at Method Studios. We were approached by production company RSA to concept and create the 2016 sponsor reel for AICP to be screened in the MoMA in New York City. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

/ Credits

Concept, Design & Direction: Method Design
Production: Method Studios NY
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Lead Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Producer: Adrienne Mitchell
Motion Capture: House of Moves