SHOEFLAKES


/ CHAMPS SPORTS

/ About

It’s goin’ down for reeeeeeal. Method Studios & Translation NY took over the Champs Sports Instagram with a series of intricate animated sneaker spots, showcasing a new range of sneakers available for the holiday season.
Taking various snowflake shapes, Methods team in New York created 5 individual spots exploring the textural quality and bold color schemes of these new sneakers. Symmetrical patterns and quick edits play front & center in this fresh-to-death montage.

/ Credits

Production : Method Design

Creative Directors : Jon Noorlander, Shane Griffin

Art Director : John Likens

3D Artists : Yuri Serizawa,Sari Rodrig, Ivan Guerrero, Jeongyeon Song

Producer : Christos Mountzorous